Japanese-sponsored nostalgia for non-hipster fashion

Tired of all the sweatpants and pajama bottoms, super-skinny jeans and plaid shirts? Ready for a return to a more classic, preppy style?

Take your inspiration fromΒ Take Ivy, a Japanese book featuring candid photos of people (okay, men) on Ivy League campuses, originally published in 1965. It became a big hit in Japan in the ’60s, as people started to imitate the Ivy League preppy style. The book was reprinted at the end of August, and may be seeing a bit of popularity. There certainly are a lot of people writing about it. Jack Spade is even creating a Take Ivy Kit, featuring a preppy shirt, a book strap, and a copy of the book. (Don’t worry, we secretly want one too.)

Maybe we’ll see aΒ resurgence of the preppy style? Let’s hope so.

Shopping suggestions? Insistence on continued hipsterism? Tell us in the comments!

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