Japanese-sponsored nostalgia for non-hipster fashion

Tired of all the sweatpants and pajama bottoms, super-skinny jeans and plaid shirts? Ready for a return to a more classic, preppy style?

Take your inspiration from Take Ivy, a Japanese book featuring candid photos of people (okay, men) on Ivy League campuses, originally published in 1965. It became a big hit in Japan in the ’60s, as people started to imitate the Ivy League preppy style. The book was reprinted at the end of August, and may be seeing a bit of popularity. There certainly are a lot of people writing about it. Jack Spade is even creating a Take Ivy Kit, featuring a preppy shirt, a book strap, and a copy of the book. (Don’t worry, we secretly want one too.)

Maybe we’ll see a resurgence of the preppy style? Let’s hope so.

Shopping suggestions? Insistence on continued hipsterism? Tell us in the comments!

Leave a Reply

Connect with Facebook