The Beatles Finally Hit iTunes

Beatles For Sale!

If you decide to check out the iTunes store or Apple homepage today, be prepared to find yourself awed by the following announcement: Apple has finally secured rights to The Beatles catalog.

Apple CEO Steve Jobs had this to say about the deal:

“It has been a long and winding road to get here. Thanks to The Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

However, it seems the only thing less innovative than Jobs’ pun is the deal itself. After all, most of us have already completed our Beatles discographies by other means.

Newer generations, of course, have already been exposed to John, Paul, George and Ringo through 2009’s immensely popular Beatles Rock Band videogame. Last year also saw a remastered box set of all the albums.

The iTunes deal allows customers to purchase individual songs as well as full albums; while we’re sure “Let It Be” and “Hey Jude” will fair well on the iTunes charts for the remainder of 2010, the full impact of this development remains to be seen.

As a college student, do you still buy music off of iTunes? Comment below!

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