Didn’t “Friday” come out more than four minutes ago?

A recent article published by the satirical newspaper The Onion cited a study done by our very own MCM department:

According to a study released this week by Brown University’s Department of Modern Culture and Media, it now takes only four minutes for a new cultural touchstone to transform from an amusing novelty into an intensely annoying thing people never want to see or hear again.

Clearly this is fake as the study mentions nothing about semiotics, Walter Benjamin or the gender politics behind Dude Where’s My Car.

Additionally, say what you will about “Friday,” but Rebecca Black is making BANK.