Madison Square Garden: Sports, Media, and Productions

With newcomers Carmelo Anthony and Amar’e Stoudemire earning the Knicks their first playoff birth in 7 years, demand for basketball in the Big Apple is on an upswing.  This bodes well for Madison Square Garden, the home of the Knicks, which is currently undergoing a nearly billion-dollar renovation. Construction on the 43-year-old arena, expected to be complete by the 2013-2014 seasons, will include bridges suspended above the court, bunker-like luxury suites, and an increased number of windows overlooking the surrounding city. This week, the Brown Sports Business Club hosted a lecture by Alex Michael ’00, Vice President of Business Development at MSG, to discuss his role within the organization and the pending construction.   Michael is primarily responsible for identifying, evaluating, and acquiring promising live events and franchises for the sports segment of MSG.  He discussed with students his role in appraising the value of up-and-coming sports such as lacrosse and mixed martial arts, as well as reevaluating the future potential for fossilized pastimes such as horse racing and boxing.  A Harvard Business School graduate, Michael took questions regarding his path into the business of sports and also offered advice about life after Brown.

Photos by Sam Rubinroit

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