Effective On-Campus Advertising: Prioritizing your posters
Just imagine: You’ve been planning this event for months. After filling out your Space Request Form, securing a performer or speaker, confirming the other nitty-gritty details for your event, and organizing a motley crew of volunteers, you’re finally ready to take the Upspace, the Underground, Upper Salomon and the like by storm. Now is the time to poster. Now is the time to spam. Now is the time to rally your team and plaster Brown’s hottest walls with gorgeous posters (…but remember to stay within the confines of Brown’s Postering and Publicity Policy). But since color printing costs just slightly less than a dinner at Al Forno, you’ll want to make these copies count. You’ll want to attract as many students as possible from all different walks of campus life. Here’s where to get the most bang for your buck (and to appeal to diverse sea of students) with just 5 of them ($1.25 for 8.5″x11″; $4.50 for 11″x17″/12″x18″):
- Faunce Arch: Notice how the posters on the Arch’s west wall are meticulously taped up with crisp, red tape. Thanks to Brown Student Agencies, this beautiful wall exists. Drop off your posters at the Campus Center Information Desk, and they will do the rest for you. Seriously – this collage of student ambition is Instagram material.
- The Doors of the Ratty: Everybody walks through these at some point during the week. The V-Dub unfortunately still hasn’t added weekend hours to its schedule, so the Sharpe Refectory is still the place to be seen and heard on weekend mornings – even for a poster. Get your graphics on the doors and catch eyes when they’re hungry.
- The Rock Bathrooms: There’s no better time to get attention than after students have spent hours socializing reading. It’s not hard for your poster to be more visually stimulating than a textbook. Anything remotely intriguing is bound to be enough. Tape up a poster in one of those bathrooms and let the contrast do the rest. Don’t forget to write something on the whiteboard next to them on your way out.
- The Keeney Gym: Put your posters right in front of the treadmills. If anything, you’re doing runners a service. There are few activities out there that are less boring than running on a treadmill, so consider hanging a poster right in front of their eyes a good deed. They will now spend a half an hour unsuccessfully trying to run into your poster.
- The Elevators in List: These are great places to catch the attention of your peers, and one of the few places where people really concentrate on walls. Get some artsy folk at your event by advertising in these freight sized lifts. Maybe you’ll even attract some RISD students – and what could be cooler than that? List is a great place to gain some street cred amongst a savvy crowd.
Freebie: Make your poster your profile picture or cover photo, and have others do the same. Not only will you impress friends from home (if you’re a freshman) by your level of involvement, but tons of people will come across it while they scan through their mini-feeds.
Bonus Tip: Solicit a student artist to help you out with graphics. They may not be starving, but you’ll still be giving them kind of a big break. Plus, outside involvement will both keep your advertising fresh and involve more people in the process.
So go get that masking tape and make some wise choices. The walls are your oysters!