Alums who do cool things: Sadie Kurzban ’12

Sadie Kurzban ’12 has completely changed the fitness landscape with her disruptive fitness concept, 305 Fitness. The dynamic 305 Fitness workout is not your typical cardio workout: it encourages you to trade in that boring, rinse-and-repeat gym routine for an intense, sexy, and invigorating cardio dance party (complete with a live DJ, glow sticks, and tons of sweat) that you’ll absolutely love.

While you may have read about how much we loved the 305 Fitness classes we attended here on College Hill last semester, the high-energy fitness craze that “make[s] sweat sexy” is gaining incredible traction beyond our Brunonian bubble. Sadie and 305 Fitness, which she launched in New York City this past fall, have been featured in several major media publications, including TIME, The Huffington Post, and Fast Company. We thought we’d follow suit and ask Sadie some of BlogDH’s most pressing questions.

Sadie cool alums

What inspired the 305 Fitness concept? 
My best friend Brielle Friedman ’12 (met her on BOLT!) helped me come up with the idea. We were hanging out in Miami (my hometown) over Spring Break dancing at a nightclub on South Beach. As we looked around the dance floor, we saw everyone drenched in sweat and having so much fun dancing. That’s where the inspiration for these nightclub-themed workouts comes from.

How is the 305 workout different from other workouts?
It’s outrageously fun. I’m not here to torture anybody or count calories. I’m here to make you feel totally alive and excited, like you do when you break down for some goofy moves in your bedroom mirror.

What’s your favorite song to jam out to during a 305 workout?
That’s a tough one. Probably “Shots” by LMFAO.

What’s the best part about your job?
Is this question a joke? To name a few: I live in the greatest city in the world, I get to meet all kinds of cool entrepreneurs and artists, I get paid to work out so my body is bangin these days, I decide when I wake up in the morning and I can hit snooze on my alarm as many times as I’d like.

How has your Brown education prepared you to run your own business?
Even though I concentrated in Econ, I do not feel that Brown gave me a strong background in business. Brown did teach me, however, the single most important skill in entrepreneurship: taking risks.

What’s the most important thing you’ve learned from your entrepreneurial experience thus far?
I’ve learned to rely on two things: belief and balls. The belief that you can offer something special to the world. And the balls to execute on it.

Any advice for Brown students hoping to pursue a startup?
Don’t do it for the money. Do it because you genuinely love what you’re doing. The money will come, but passion can’t be bought.

Stay up to date with 305 Fitness’ exciting new developments: be sure to like its Facebook page and follow it on Twitter and Tumblr (Ed.-We’re so glad Sadie is still blogging…we can hear HHP‘s voice in there!).

Image via

1 Comment

  1. Thanks for this article! Made my day 🙂

Leave a Reply