I’m Shmacked: Deconstructing a different kind of magic school bus

Try to think back to your days as a wee elementary school student. Recall your precious prepubescent memories of “The Magic School Bus,” the television series starring the one and only Ms. Frizzle, a whimsical ginger who manages to take her unusually diverse classroom of students on realistic field trips to the typical locations—the Milky Way Galaxy, the large intestine, the Mesozoic era, etc. Keep this warm picture ingrained in your mind. Now, replace your diverse group of eight-year-olds with an inebriated group of 1,000 college students, the magic school bus with a souped-up party coach touring the country, and Ms. Friz with 19-year-old Jeffrie “Yofray” Ray, who comes equipped with a camera crew that specializes in capturing the architecture of the vodka luge and the picturesque lighting of a foam party.

These “independent filmmakers” started what they like to call “a movement”: I’m Shmacked. (Last I checked, movements tend to revolve around things like gender equality and economic liberty.) In any case, “shmacked” is not your typical go-to Yiddish word. According to urbandictionary.com, America’s most trusted dictionary source, “shmacked” means, “To become intoxicated to the point of not even being able to stand up, know what’s going on, or correctly pronounce any word.”

PVD got a glimpse of the debauchery this past week: I’m Shmacked came to The Roxy last Thursday, attracting students from JWU, URI, and Providence College. While Brown students spent their weekends breaking Blue Room doors, the I’m Shmacked team was busy making headlines. Mentioned in articles by the ProJo, ABC News, Huffington Post, My Fox Boston, and others, I’m Shmacked continues to make quite a name for themselves as they did during their one night stand in Providence, during which they wreaked havoc on the city. Case in point? This photo gallery of unconscious, facedown students in the middle of the street was published on The Providence Journal’s website after the movement took Providence-area students on the “trip” of a lifetime.

More information on the “movement” as a whole: Ray and his chums independent filmmaking team tour the country to document the “American pastime” of being shmacked. Together, they capture everything from Mardi Gras at Tulane to Welcome Week at Michigan to Halloween at ASU. Then, they create and post short films set to house music on I’m Shmacked’s YouTube channel.

The Shmackers are social media savvy to say the least, posting photos of their adventures through space and time (women’s breasts, dodging projectile vomiters and state police, women’s breasts, women twerking, and women’s breasts) to the movement’s official Twitter (@ImShmacked) and Instagram (@imshmacked):

More like #no

More like #no

And my friends get mad at me for inappropriate muploading...

Too controversial to function

Did we mention we love you, DPS?

Still not as cool as DPS

I’ve heard the phrase “party with a purpose” before, but it is all too typical of our self (selfie)-loving generation to party just so that we can see ourselves in a video… well, partying. Party because you love it, not because you love you.

From an educational standpoint, is I’m Shmacked drawing too much attention to the college partying scene? Sure, we love ourselves a good Drunk/Sober/High movie review any day of the week. After last Saturday night, it also seems that 70% of Brown students love the opportunity to walk around pants-less in oversized button-downs. Sure, why not? But let partying be. The more romanticized the college social scene gets, the less special it becomes. It’s better to savor the eye-opening moments we have and live them through our own blurred vision rather than through a shaky camera drawn to totally staged girl-on-girl action. At least be feminist-aware next time you step on our turf, I’m Shmacked. We know you’re a “movement,” but Providence is our town.

Images via

Leave a Reply