For Netflix, 2011 was a pivotal year in determining the company’s sustainability in the face of a flagging home video market and the push toward streamed content. The near-fatal price hike announced in July lost Netflix 800,000 subscribers, and CEO Reed Hastings’ seemingly endless flow of apology emails (as well as one particularly stubborn pothead on Twitter) continued to diminish brand loyalty. In the midst of this, Netflix examined new ways to stay relevant, initiating its unprecedented foray into original content with Kevin Spacey’s House of Cards and the highly-anticipated Arrested Development mini-season. The year culminated on an optimistic note, as stock began to recuperate and Netflix regained 610,000 subscribers.
In light of this, let’s reflect on the significance of 2011 by taking a look at Netflix’s streaming selection of films released last year: the good, the bad and the direct-to-the-bargain-bin-at-Tedeschi shit Nicolas Cage churned out so he wouldn’t have to sell another home. Continue Reading