SPONSORED: Why you should become one of the 267 in 257 Thayer

After walking up Thayer Street dozens of times a day, Brown students have become accustomed to passing the 257 Thayer construction site without a second thought. However, now that the complex is ready for leasing, 257 Thayer is at the forefront of everyone’s mind. This year’s batch of 267 residents will be the first to experience its prime location, all-inclusive amenities, and fun, community-building activities.

One of the features of 257 Thayer that sets it apart from other apartments in Providence is that 257 Thayer is all-inclusive. Renting one of the complex’s single, double, or three-person apartments comes with utilities, furniture, cable TV, Wi-Fi, heating and air conditioning, and access to the complex’s state-of-the-art gym. Everything a student may need in their apartment is provided and included in the monthly rent. No extra purchases necessary.

Heather Rojas, manager of 257 Thayer, says, “We specialize in student housing. We understand what student needs are and try to meet them. We have a maintenance and service team on site and available for residents at anytime.” If student-residents have issues, 257 managers will talk to students about the problem rather than immediately implementing lease repercussions. “We like to do business family style,” Rojas says.

In keeping with Brown University’s commitment to environmentalism, 257 Thayer is Silver LEED certified, meaning the complex reduces its energy by 30% compared to other buildings of its size. 257 Thayer’s other eco-friendly features include solar panels on the roof, insulation that saves energy, electric car charging stations, and a commitment to decreasing carbon emissions through biking.

Located in the basement level of 257 Thayer are numerous bike racks, encouraging students to choose eco-friendly transportation and make use of Providence’s new bike path that will connect East Bay and College Hill. Moreover, 257 will host a bicycle benefit, during which residents can bring their bike helmets to the 257 Thayer office and receive a helmet sticker that allows them to get discounts at places such as Spectrum India, NOW Yoga, and many more local businesses.

Perhaps the most unique feature of 257 Thayer is its emphasis on community. Rojas says, “We will have events with various merchants on Thayer and will bring in local artists and musicians as well. We want to help bring Thayer Street back to what it used to be.” 257 Thayer’s commitment to community interaction can already be seen in the parklet outside the Brown University Bookstore, built by 257 Thayer for the spring, summer, and fall months.

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Deconstructing 257 Thayer’s Twitter account

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You know that construction project on Thayer with the fences and the bulldozers and the loud construction noises? You’re capable of reading the signs that cover its chain-link fences, so you’re sort of aware that this current hole in the ground will become “sophisticated and sustainable” off-campus student apartments at 257 Thayer Street. Yet with the recent public artwork (read: mustaches) that’s graced its promotional materials and the general lack of communication the project has with students more generally, your curiosity abounds. What’s the force behind this new building? What will these apartments look like? Who will live there? What’s its guiding ideology? To answer some of your most burning questions, and to prove that it’s ready to become a member of the College Hill community, the apartment complex has developed a Twitter account—@257Thayer—to engage with curious students in the digital space. We deconstruct its Twitter activity below:

It’s ever true to Brown. While the construction project itself seems to take place with little indication of its location being smack in the middle of College Hill, 257 Thayer really wants you know that it’s up to date with all relevant happenings—from retweeting Brown Bookstore’s tweets on author visits and readings and ProJo articles that feature notable Brown professors to asking its whopping 14 followers if they plan on going to Brown Unheard Open Mic Night in “The Underground,” it’s definitely trying to prove that its not a regular apartment complex; it’s a cool (and informed!) apartment complex.

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