Alums who do cool things: Sadie Kurzban ’12

Sadie Kurzban ’12 has completely changed the fitness landscape with her disruptive fitness concept, 305 Fitness. The dynamic 305 Fitness workout is not your typical cardio workout: it encourages you to trade in that boring, rinse-and-repeat gym routine for an intense, sexy, and invigorating cardio dance party (complete with a live DJ, glow sticks, and tons of sweat) that you’ll absolutely love.

While you may have read about how much we loved the 305 Fitness classes we attended here on College Hill last semester, the high-energy fitness craze that “make[s] sweat sexy” is gaining incredible traction beyond our Brunonian bubble. Sadie and 305 Fitness, which she launched in New York City this past fall, have been featured in several major media publications, including TIME, The Huffington Post, and Fast Company. We thought we’d follow suit and ask Sadie some of BlogDH’s most pressing questions.

Sadie cool alums

What inspired the 305 Fitness concept? 
My best friend Brielle Friedman ’12 (met her on BOLT!) helped me come up with the idea. We were hanging out in Miami (my hometown) over Spring Break dancing at a nightclub on South Beach. As we looked around the dance floor, we saw everyone drenched in sweat and having so much fun dancing. That’s where the inspiration for these nightclub-themed workouts comes from.

I survived a 305 Fitness class, and so can you.

Last Thursday night, two bloggers faced their greatest fears. We suited up in our workout garb, filled our water bottles, and small-talked nervously as we walked to Hillel. We walked into a huge, empty room and saw a small but peppy big-haired girl in a pink sports bra. We had arrived. And we were terrified.

305 Fitness, formerly known as BodyRox, was started last year by Sadie Kurzban ’12 and Brielle Friedman ’12, a pair of fitness-loving besties set on creating a workout that was both fun and effective. The result: a zumba-like dance rager that literally kicks your ass. I had seen the trailer online and was intrigued by the concept. The music and the dancing seemed fun! Everyone was so into it! Maybe I could be one of those sexy dancers werkin’ off CFF! But I couldn’t do this alone. So I enlisted another blogger to accompany me on this glute-crushing, life-changing journey.

And bringing a friend was the smartest thing I could have done. Throughout the workout, we exchanged a couple of knowing, affirming glances to help us get through. That, or she was actually thinking, “I hate you! Why would you ever subject me to this!” It also made me feel safer walking home, knowing that if I collapsed on the Main Green, there would be someone to call EMS.

I hope I’m not scaring you too much. Let me backtrack and start again: 305 Fitness is actually really fun, albeit terrifying. Signing a waiver at the beginning of a class was not the most reassuring thing in the world, but being handed the pen and paper by a smiling and encouraging instructor eased the initial pain.  Continue Reading