The Patriots won the Super Bowl and Katy Perry’s dancing sharks won the halftime show, yet to many viewers, the commercials were the paramount spectacle. Which ads won the in-between? Which fell short? And finally, which were just plain weird?
39. Jublia: Tackle It
First off, it seems like the whole budget for this commercial went into buying the slot and about $40 went into the production of the advertisement itself. The animation was hilariously bad and confusing. Why is the infected toe the one depicted brawling the fungus? Shouldn’t it be the medicine that does the fighting? Also, this commercial’s “football play” literally made no sense. I don’t know much about foot fungus, but I know that the medicine probably doesn’t have to go “under, around, and through the nail” in order to clear the fungus and it certainly shouldn’t take 48 weeks to rid the toe of disease. 48 weeks! Most disturbing, however, was the fact that it seemed like the toe was more interested in tackling the fungus instead of recovering fumbles. Do the makers of Jublia know that the point of football is to have the ball and score, not just to tackle the ball carrier? Maybe they were playing a modified version of kill the carrier. But then why were they in a stadium with people cheering? Some sort of future gladiatorial combat? The toe threw a punch at the end of the commercial, something that would have resulted in a 15-yard penalty, if not an immediate ejection. On top of all of this, the fine print lists “burning or stinging” as a possible side effect. Why are the two mutually exclusive? Only the makers of Jublia know. Overall, a pretty confusing and poorly made commercial.
By: William Janover /
February 3, 2014 / Comments Off on The best of Super Bowl XLVIII’s commercials /
In case you don’t live within 400 miles of a TV, the Seattle Seahawks dismantled the Denver Broncos in the Puppy Super Bowl last night. Unfortunately for those looking to apply their newfound understanding of overtime, the game was over from the second half’s opening kickoff, which Seattle’s Percy Harvin returned for a touchdown. This left fans in the awkward situation of waiting for the Seahawks to score or for someone to call timeout so the commercials would return. Luckily, the haul this year was pretty great (would you expect anything else?). Here are BlogDH’s superlatives for Super Bowl XLVIII’s commercials.
Cutest: Budweiser’s tale of puppy-clydsedale forbidden love. The puppy was adorable. The clydesdale was a clydesdale. All they wanted to do was hang out a little bit. Really everyone wins.
Someone told me the 49ers and Ravens a football game last night was prelude and postlude to the life-changing Destiny’s Child reunion. Anticipation for the concert (and shock after it) was so great that companies paid millions of dollars for mere 30-second ad spots. OK, I’m kidding. Super Bowl XLVII was great. New Orleans got blackout, and the Niners almost pulled off the greatest comeback in Super Bowl history. That being said, the ultra-high production value ads deserve their assessment as well. Here are BlogDailyHerald’s awards/superlatives for last night’s commercials:
1. Best space commercial. There were four that fit the bill last night (including babies!), but the winner is definitely the 30-second spot for Axe Apollo. Now we know that the great chain of being goes something like Spaceman>Lifeguard>Shark.