Sarah Forman writes in today’s Brown Daily Herald about the University’s spike in applicants in the last few years. But the article notes that most other highly selective schools are getting similar attention, leading to a decrease in matriculation rates. A prominent college consultant told The Herald that about 95 percent of her students would choose Yale over Brown if they got into both schools. There’s no way to know for sure, but this 2005 study details preferences more specifically. Faced between Princeton and Brown, 73 percent of admitted students would choose Princeton; between Brown and Columbia, 56 percent would matriculate to Brown, according to the mathematical estimate. Read more in the next few weeks about how Brown is branding itself.