The Patriots won the Super Bowl and Katy Perry’s dancing sharks won the halftime show, yet to many viewers, the commercials were the paramount spectacle. Which ads won the in-between? Which fell short? And finally, which were just plain weird?
39. Jublia: Tackle It
First off, it seems like the whole budget for this commercial went into buying the slot and about $40 went into the production of the advertisement itself. The animation was hilariously bad and confusing. Why is the infected toe the one depicted brawling the fungus? Shouldn’t it be the medicine that does the fighting? Also, this commercial’s “football play” literally made no sense. I don’t know much about foot fungus, but I know that the medicine probably doesn’t have to go “under, around, and through the nail” in order to clear the fungus and it certainly shouldn’t take 48 weeks to rid the toe of disease. 48 weeks! Most disturbing, however, was the fact that it seemed like the toe was more interested in tackling the fungus instead of recovering fumbles. Do the makers of Jublia know that the point of football is to have the ball and score, not just to tackle the ball carrier? Maybe they were playing a modified version of kill the carrier. But then why were they in a stadium with people cheering? Some sort of future gladiatorial combat? The toe threw a punch at the end of the commercial, something that would have resulted in a 15-yard penalty, if not an immediate ejection. On top of all of this, the fine print lists “burning or stinging” as a possible side effect. Why are the two mutually exclusive? Only the makers of Jublia know. Overall, a pretty confusing and poorly made commercial.
38. Nationwide’s Dead Kid