As anyone who’s taken ENGN 0090 – Management of Industrial and Nonprofit Organizations will remember, Marvel Comics faced a crucial business dilemma in the early 2000’s: was it better to focus on a few of their popular core superheroes, or attempt to create brand-new franchises from a number of their lesser known characters? With the benefit of hindsight and the massive popularity of spinoff franchises like The Avengers and Guardians of the Galaxy, we now know that Marvel took the latter of the two options. The once-struggling company has since been responsible for some of the biggest blockbusters of the past decade.
Why is this at all relevant to your life, you may be asking? For starters, it’ll help when you burst into section ten minutes late, having yet to read the case study or even open your ENGN 0090 textbook, only to raise your hand and comment brilliantly that you think Marvel should diversify its characters – and, while it may seem like a crazy idea, you have a feeling that Robert Downey Jr. might make a great Iron Man.
But, more importantly, it’s also relevant to the McDonald’s line of Justice League-themed promotional meals currently flooding the Hong Kong Special Administrative Region. Just as Marvel diversified, so has McDonald’s, following up their BatBurger and SuperBurger meals with a Green Lantern-themed “Potato ‘n Beef”‘ burger and The Flash-themed potato wedges. Clearly, neither of the two superheroes was good enough to warrant his own meal – McDonald’s has obviously learned from the disaster that was the Green Lantern movie. Sorry, DC. Better luck with Khal Drogo’s Aquaman.
The burger, dubbed the LanternBurger, is a standard cheeseburger with bacon, steak sauce, and the titular “potato” added. What, you may ask, is the “potato” aspect of the burger? Why, it’s a McDonald’s hashbrown!
Sounds nasty, right? Well, no. The LanternBurger isn’t horrible.