Last night I ventured to Sweet Berry Yogurt, Wickenden’s newest addition and Providence’s latest player in the froyo game. The new shop is quite late to the national frozen yogurt movement, which arguably originated with the mass openings of franchises such as Red Mango, Pinkberry, and my personal middle school hangout, Tasti-D-Lite. However, in the movement’s most recent years, its new frozen yogurt hotspots tend to be self-serve joints with overwhelming toppings bars and per-ounce pricing that can really make dents in the wallets of those with little self-control or “little-kid-in-the-candy-store” mentalities. Although the froyo movement may be on its way out of style, and despite pressed juice’s (which is actually healthful) growing monopoly in the lucrative “health food” market, I still enjoy a cup of ersatz “yogurt” just as much (or maybe more than) the next person. I decided to drag two of my friends to Sweet Berry for an après dinner treat.
As I walked into the alarmingly-lit Sweet Berry, I passed a bouquet of wilted balloons tied to faux Knoll Risom chairs, which beat FroyoWorld’s benches with views of the bus tunnel. The interior was the same as that of its competitors—astonishingly clean and decorated with a cheesy and cheap mix of mid-century and contemporary décor.
Next, I asked for a tester, which any froyo veteran knows is available but not advertised (#lifehacker). I chose to test “low-fat” peanut butter, which to my surprise was creamy, decently flavorful, and relatively similar to the real deal. Then, I pulled the lever on “non-fat” cookies and cream, which I struggled to taste as its soupy consistency immediately melted into the depths of my tester cup. I surrendered and ended my short-lived sampling spree. [Read more →]