On the Herschel backpack explosion

Even if you haven’t gotten close enough to see the name written in navy blue script on that gray rectangle in the bottom right corner, you can recognize them by their unmistakable two-tone canvas exterior and candy apple-red insides. Although they first started appearing last year, it’s near impossible to traverse the Main Green without seeing at least 2 of them. You know what I’m talking about: the Herschel backpack. It seems like a pretty niche product to be so visible on campus. Herschel Supply Co. was only founded in 2009. In Canada no less. So, then, why are they suddenly everywhere? The answer lies as much in their availability as in the fashion middle-ground they occupy.

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