TRaNsMOGRifiCATiON underway at Granoff

DSC_1571

If you have walked past or wandered through Granoff this week, you may have heard some strange noises and buzzing coming from the Cohen Gallery during the day, or have seen people tinkering inside late at night through the gallery’s large front windows. This is the TRaNsMOGRifiER, running in Granoff until Tuesday, March 3rd. Information on the project’s website and on the monitor outside the gallery are terse, with a few simple instructions:

LEAVE THINGS ON EMPTY PEDESTALS OR IN THE BOXES AT INTAKE.

PICK UP YOUR THINGS THE NEXT DAY BEFORE 12 AND 6P.

PLEASE NOTE: TRANSMOGRIFICATION IS IRREVERSIBLE!

I was granted special access to witness a transmogrification session this past week, and was able to talk with one of the TRaNsMOGRifiER’s installers, P—-, about the project’s concept and the transmogrification process. P—- describes the TRaNsMOGRifiER as a “system for altering things in surprising ways, with sonic, light, and visual components.” People bring in objects during the day and leave them in the Intake boxes. When the gallery closes at sundown, transmogrification goes into work. By the next morning, objects are back on the pedestals in their transmogrified form. P—- describes the cardboard box, a repeated motif in the space, as a “space for creative reconsideration” – objects are left at Intake and revealed the next day, but what goes on in between is not entirely certain.

Continue Reading