Web Civ: The ‘Call Me Maybe’ Revolution

Last year, the wave of democratic revolutionary uprisings in the Middle East known as the Arab Spring warranted worldwide attention. This spring, it’s a Canadian pop song that’s taking the world by storm. Basically the same thing, right?

The last time you and your friends danced around your kitchen to a pop song and recorded it on iMovie, you were either 1) in 7th grade, or 2) older, but too embarrassed to admit it. Leave it to Selena Gomez and J. Biebs to make the seemingly bizarre socially acceptable.

The power couple and some of their less famous friends (e.g., Ashley Tisdale, Carlos Pena of Big Time Rush) were all hanging out in their sweatpants, hoodies, and mustache glasses when they decided to record a video breaking it down to Carly Rae Jepsen’s “Call Me Maybe” and post it to YouTube. Since this video was posted in February, it has gotten close to 20 million views (Jepsen’s original music video has only 1.6 million views!), while “Call Me Maybe” currently holds the ninth spot on iTunes’ “Top Songs” list under “Set Fire to the Rain” by Adele. That’s some high praise. Implications and impacts of the “Call Me Maybe” Revolution after the jump.

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