Lily Cole’s ‘Impossible’

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Meet Impossible.

Impossible is, according to its website, a social network that aims to motivate users to do nice things for perfect strangers. The concept and creation was brought to us by the mind of 26-year-old Lily Cole, the renowned red-haired English model, actress, and Cambridge grad. You may recognize her from her work with world-renowned designer brands such as Alexander McQueen and Prada, or from her leading role as Valentina in the 2009 film The Imaginarium of Doctor Parnassus, but now Cole – a brilliant combination of beauty and brains – is pursuing another dream.


In a recent phone interview, Cole told Blog: “I believe that people are fundamentally good and generous if given the opportunity to be so.” Impossible, a website and mobile app, gives people a platform on which they can post wishes for things that they want or need help with, and on which others can offer their resources or skills to help. For example, if someone posts that they wish to learn the Greek language, another user who speaks fluent Greek could offer their skills and time for free. This is loosely based on the idea of “gift economy,” which Cole describes as “distinct from exchange in that the reciprocity isn’t direct. You’re usually exchanging something for something, like it could be barter, etc.”

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