You know that construction project on Thayer with the fences and the bulldozers and the loud construction noises? You’re capable of reading the signs that cover its chain-link fences, so you’re sort of aware that this current hole in the ground will become “sophisticated and sustainable” off-campus student apartments at 257 Thayer Street. Yet with the recent public artwork (read: mustaches) that’s graced its promotional materials and the general lack of communication the project has with students more generally, your curiosity abounds. What’s the force behind this new building? What will these apartments look like? Who will live there? What’s its guiding ideology? To answer some of your most burning questions, and to prove that it’s ready to become a member of the College Hill community, the apartment complex has developed a Twitter account—@257Thayer—to engage with curious students in the digital space. We deconstruct its Twitter activity below:
It’s ever true to Brown. While the construction project itself seems to take place with little indication of its location being smack in the middle of College Hill, 257 Thayer really wants you know that it’s up to date with all relevant happenings—from retweeting Brown Bookstore’s tweets on author visits and readings and ProJo articles that feature notable Brown professors to asking its whopping 14 followers if they plan on going to Brown Unheard Open Mic Night in “The Underground,” it’s definitely trying to prove that its not a regular apartment complex; it’s a cool (and informed!) apartment complex.