If you still possess a Netflix account, yesterday you received a sad, sad email from CEO Reed Hastings. Mine began: “Dear Michael, I messed up. I owe you an apology.” The message proceeds to explain that Netflix had not anticipated such negative feedback to its recent change in price structure. It further informs the subscriber that DVDs will no longer be mailed under the Netflix name — now, mail service will operate through “Qwikster.”
The pricing hasn’t changed this time around (both services still cost the same as before, but now cannot be combined on credit card statements), yet the move certainly doesn’t help the company’s image. Especially since the Twitter name “Qwikster” is already taken, and by this guy:
The lovable, hungry-as-shyt Jason Castillo has received over 10,000 followers since Hastings announced the new name. Netflix has offered him $1k for his account, but Blockbuster is probably offering him more to keep it.
Last week we told you we’d keep writing about Netflix because it’s suddenly become an endearing underdog of sorts. This week, we’re gonna retcon all that and instead turn our attention to local, computer-free options for DVD rentals. [Read more →]