BlogDH Goes Abroad: Sampling the… LanternBurger

2014-11-19 22.20.19

As anyone who’s taken ENGN 0090 – Management of Industrial and Nonprofit Organizations will remember, Marvel Comics faced a crucial business dilemma in the early 2000’s: was it better to focus on a few of their popular core superheroes, or attempt to create brand-new franchises from a number of their lesser known characters? With the benefit of hindsight and the massive popularity of spinoff franchises like The Avengers and Guardians of the Galaxy, we now know that Marvel took the latter of the two options. The once-struggling company has since been responsible for some of the biggest blockbusters of the past decade.

Why is this at all relevant to your life, you may be asking? For starters, it’ll help when you burst into section ten minutes late, having yet to read the case study or even open your ENGN 0090 textbook, only to raise your hand and comment brilliantly that you think Marvel should diversify its characters – and, while it may seem like a crazy idea, you have a feeling that Robert Downey Jr. might make a great Iron Man.

But, more importantly, it’s also relevant to the McDonald’s line of Justice League-themed promotional meals currently flooding the Hong Kong Special Administrative Region. Just as Marvel diversified, so has McDonald’s, following up their BatBurger and SuperBurger meals with a Green Lantern-themed “Potato ‘n Beef”‘ burger and The Flash-themed potato wedges. Clearly, neither of the two superheroes was good enough to warrant his own meal – McDonald’s has obviously learned from the disaster that was the Green Lantern movie. Sorry, DC. Better luck with Khal Drogo’s Aquaman.

The burger, dubbed the LanternBurger, is a standard cheeseburger with bacon, steak sauce, and the titular “potato” added. What, you may ask, is the “potato” aspect of the burger? Why, it’s a McDonald’s hashbrown!

Sounds nasty, right? Well, no. The LanternBurger isn’t horrible.

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The top 5 obscure reasons to see The Avengers

After attending the midnight premiere of this long-awaited movie, I was a liiiiittle surprised there weren’t more people dressed up, ready to protect their seats and popcorn from pesky neighbors. But the movie itself had everything I hoped for: Samuel L. Jackson being awesome, a handful of action scenes, and comical bickering between the heroes. Like all of the Marvel films, The Avengers will certainly fill your thirst for action. (At least until this beauty comes out in July.) But there are other reasons to see it! I thus present to you the top five obscure reasons to see The Avengers:

5. Who doesn’t love superheroes? Also, let’s not forget that 4/4 of these Avengers are attractive. (C’mon, Mark Ruffalo can be attractive.) In order to fully appreciate today’s heroes, I recommend comparing them to those in the 1978 version of The Avengers here.

4. Watch real science in action. Confused? Read this article and learn about the actual powers behind Captain America’s shield and Thor’s lightning.

3. Robert Downey, Jr. as Tony Stark never gets old. Neither do his sly comments throughout the film.

2. Even though she doesn’t receive too much camera time, Cobie Smolders, aka Robin from HIMYM, looks stunning.

1. Find out if Stan Lee makes one of his infamous cameos.

Additionally, don’t forget how Marvel works: There’s always a special treat during/after the credits. I’ll let you decide how long you should stay.