“I’m sick and tired of… what?”
Clara Beyer ’14 is in her uncle’s New York apartment, thinking about Taylor Swift’s “Tell Me Why.” She’s lying on the couch, brainstorming her next tweet. There’s no process to it: sometimes, the idea comes first and then the lyrics, and sometimes, she starts with the song. “I’ve got no one to believe in … role models!” She finishes her message, rereads it, and hits “Post” to publish it for her over 100,000 followers.
Welcome to the life of the author of FeministTaylorSwift, the latest Twitter sensation. If the name Clara seems familiar, that’s because it’s not the first time the rising senior has gone viral. She’s part of the team behind Cosmarxpolitan, Tumblr’s go-to source for 50 steamy ways to throw a revolution. (Seriously, though, you should check it out). Fellow Cosmarxist Kevin Carty ‘15 encouraged Clara to pursue her single-purpose Twitter idea, and helped her compose the first couple of 140-character bites of heartbreak, young love, and gender role deconstruction.
Since starting the parody account on June 13, FeministTaylorSwift has blown up on the Internet and has been featured on BuzzFeed, Washington Post, HuffPo, and TMZ (not to name names or anything). BlogDH had the chance to sit down with Clara over Blue State iced coffee to talk about her process, Taylor Swift’s brand of feminism, and how it feels to go viral overnight.
BlogDailyHerald: So this idea came to you like a random burst of inspiration, or had you been thinking about something like this?
Clara Beyer: I was walking home from work, and I was listening to Taylor Swift. I have this idea, “idea for single-purpose Twitter: Feminist Taylor Swift.” And I tweeted it, and I thought that was it, I’ll never think about it again. And then I get home, and I get a phone call from my friend Kevin Carty ’15, and he’s like, “Clara, you need to do this.” And so he and I talked about it for 10 minutes, and brainstormed, and it happened.