Revamped, reinvigorated, and redesigned, the Brown Ugly Christmas Sweaters arrived back in the campus bookstore last week in what is sure to become the latest pioneer of Brunonian self-parody high fashion. Released now in September, the sweater is innovative, and quite literally ahead of its time.
Following the wild success of last year’s sweater—an awe-inspiring appropriation of secular Nordic imagery into tessellated arabesques reminiscent of early-Middle Eastern art—the bookstore released its new line that manages to incorporate the best of its predecessor’s themes while exploring a bold new frontier in maximalist iconography. In a wonderfully coy gesture, antlers and a red nose adorn Brown’s bear mascot, reimagining our vicious predator as a familiar and friendly spirit of the holidays. The work of a true genius, the sweater should be another triumph for the bookstore, a paradigm-shift in the campus’s sartorial sensibilities.